This article originally appeared on The Jerusalem Times.
The Israeli army has long promoted the “Israeli work ethic” to inspire soldiers to work harder, and in 2013, the army published a pamphlet titled “Work ethic in Israel.”
The pamphlet, titled “The Work ethic of the IDF,” has been praised by the military and praised by academics.
The booklet’s contents are not meant to inspire Israeli soldiers to do more physical work or to motivate them to be more active.
But the booklet’s message is widely known and widely accepted in Israel and abroad.
The pamphlet’s author, Major General Dan Barak, told Al Jazeera that it was intended to instill a “common sense” attitude among Israelis.
“If you have the right work ethic, you will achieve your goals and accomplish your goals in a way that you will be proud of,” Barak said.
“The message is to think that the work ethic is important,” he added.
“And I think that’s what we need to be thinking.”
The military has been using the “work ethic” slogan in its propaganda to promote its own efforts.
In 2014, it released an educational film called “The Israeli work ethic.”
The film showed Israeli soldiers working in various fields, from construction to agriculture.
It also included a video showing soldiers training to go for a walk and then climbing a tree, a scene that was used by the Israeli military to portray its military as more disciplined than the civilian workforce.
It’s not clear why the military is using the phrase “Israeli Work ethic” in its campaign to promote physical fitness.
A spokesperson for the army told Aljazeera that the phrase was created by the army to be used in public, but that it’s not official.
In Israel, the military often promotes its own physical fitness campaigns.
In 2015, the Israel Defense Forces launched the “Joint Physical Fitness Training Program” that it says is aimed at helping soldiers to be stronger and healthier.
According to the IDF, it offers military-style physical fitness classes in military barracks and at training camps for enlisted personnel.
In an interview with Israeli television station Channel 10 in 2014, the then-head of the military’s fitness unit, Major-General Avigdor Liberman, said that the IDF was using the term “Israel Work ethic.”
“It is the name of the movement, of the state, of our mission, which is to work hard to make a country,” Liberman said.
“The work ethic of our soldiers is the work-life balance, which we will strive to achieve,” he said.
The IDF does not use the term Israeli Work ethic, though it did include it in a video from 2014 in which soldiers were seen walking in the streets of Tel Aviv.
In 2013, Israeli media reported that the military had used the phrase for the first time in the video.
In response, the Israeli army said it had created the phrase because the IDF “takes pride in the excellence of our physical fitness program.”
But a report by the United Nations Human Rights Council in March 2017, which analyzed the military-run physical fitness programs of the Israeli armed forces, found that many of the programs did not address basic fitness.
“Some of the training exercises were not designed to build physical fitness, and some of the exercises included only the use of bare hands and a simple movement in an attempt to ‘enhance’ the physical activity,” the report said.
As a result, the report noted, “the use of the term ‘Israel Work’ is misleading and may imply that some of these activities are based on military training or military objectives, and that such activities do not have a legitimate military purpose.”
The report also pointed out that the term was often used by foreign military services in the Middle East to refer to the military in their own countries.
The UN report, which was based on interviews with more than 40 experts on the Israeli government and military, also said that many Israeli military and civilian health workers in Israel had been discouraged from using the words “Israel” and “Work” because of the stigma attached to the word.
“A lot of the time, the Israelis are used to the term and the term itself and the Israelis don’t like it, and they don’t know what it means, so they avoid it,” said Dr. David Gushue, an expert on health care systems and health at the Hebrew University of Jerusalem.
Gushue is a member of the health department of the army’s health division.
In a 2015 interview with Al Jazeera, he said that he does not feel that the army is using “Israeli” as a generic term for the country’s physical fitness system.
“We don’t need to use that term,” Gushu told Al Jazeera.
“We use ‘Israel’ for the entire body.
If you have a good heart, you have good blood flow, and if you have an excellent heart, the body will function.”